There were a lot of announcements today about features that will be in the update to the Flash Player, code-named Moviestar. The most interesting of these features was H.264, but also included are AAC playback and many hardware acceleration optimizations for video rendering in general.
You may be wondering when you will be able to use these features in AIR. As Mike Downey mentioned in his keynote at the onAIR Bus Tour event in DC, we will be releasing a new beta of AIR at MAX
which will contain all of these features announced today.
Update: Looks like I jumped the gun on this a little bit. The H.264 feature will not be in AIR until a post MAX release, but will definitely be in AIR 1.0.
This is definitely a game changing announcement that we are making today. The Flash Player will now support the open H.264 video format. We have also added AAC audio support as well. This will be a huge boon for video producers who will be able to leverage existing content and workflows. It will also benefit users with better performing HD quality video playback (as well as full screen playback) using the latest hardware acceleration features added to the player.
If you want to geek out on all of the changes that have been made, check out Tinic Uro’s post on these announcements. One bug fix that was made as part of this update is that the Flash Player will now support any MP3 (and AAC) sampling rate. If you have ever run into the ‘chipmunk’ bug, you know what I am talking about. This has been a bug that I get asked about at just about every public event, which now you won’t have to worry about.
Yesterday we announced the Adobe Media Player, previously codenamed Philo. I have attached below a video of the application in action. This video comes from the Web 2.0 Expo where Kevin Lynch was presenting (this video was taken by Josh Lowensohn of CNet’s Webware.com):
The Adobe Media Player serves the need of two groups: video consumers, and video distributors. For consumers of video it allows them to consume both local and remote video resources in a very rich application. They can aggregate RSS feeds that contain video assets which will be stored locally for offline use. Consumers can also import video that can be found on their local machine. We are also adding a social aspect to the application that will allow users to rate and comment on videos.
Video distributors and producers can publish RSS feeds that contain videos for consumption in the Adobe Media Player. They can include information about custom branding that they would like to appear in their feed to provide a unique user interface. There are also some reporting, advertising, and content protection features that will be available.
A beta of the Adobe Media Player should be available this summer.
CNN has started offering free video streams and is delivering the video via Flash Video. It looks very well done and is a great example of how Flash Video can enhance existing video services. Now if they would just use Flash in the popup version of the video player.
View the videos here.
From the press release: “MfgQuote Inc. … today announced the launch of its first rich Internet application (RIA) capabilities developed with Macromedia’s Flex technology, part of the Flash Platform. Using these new RIA capabilities, MfgQuote users can manage the sourcing process and collaborate with suppliers in a faster “software-like” experience. The streamlined interactions translate into more productivity and less time processing.”
They also seem to be using Flash Video on their home page.
It appears that EyeWonder, who somewhat started the video ad revolution, has dropped Java in favor of Flash Video.
Read the article here: “Video Ad Pioneer Ditches Java”
It appears that Mountain Dew is now using Flash Video to deliver advertisment in-page at SI.com.
It may not always show up at this link, so you may have to refresh the page a few times to see it:
SI.com Mountain Dew Ad
You might be wondering where I have been lately. To say I have been busy is an understatement. I transitioned to the Flex team and am now working on something I can’t exactly tell you about 🙂 I am having a blast though, and enjoy the flexibility Macromedia gives us in being able to innovate on new projects. I should have more to tell you about what I am working on in the future.
To get to the point, I was ordering pizza just a few minutes ago (which I am now anxiously awaiting) on the Pizza Hut website. What blew me away was the subtle yet powerful use of Flash Video. Years ago when multimedia on the web was a pipe dream, I think pizzahut.com really represents how I thought it would be used. It doesn’t overwelm you when you see it, but it definitely made me crave that pizza I saw.
Check it out here: http://www.pizzahut.com